Companies reliant on printed marketing materials are encouraged to consider producing this output on a light production printer. These devices can provide superior print quality over office printing devices through their level of media support, color matching capability, and finishing features.
This blog post will discuss how using a light production printer can help organizations in each of these areas.
Display includes marketing material that may be printed with a light production printer
Source: https://media.defense.gov/2014/Mar/06/2000870903/-1/-1/0/140303-F-JB669-052.JPG
Media support
Light production systems frequently support the use of heavier paper stocks as well as coated and uncoated stock. In some cases, media like plastic, window clings, magnets, postcards, and textured linen may also be supported.
This media flexibility enables organizations to really experiment with their marketing materials. By using a media type that is different from the norm, they can attempt to capture the attention of their audience to communicate the desired message.
A thicker piece of material may also communicate that the company is willing to go above and beyond to serve customers.
Color matching capability
Compared to office printers and copiers, light production devices provide better color matching, calibration, and control. Many companies are already familiar with color control and matching systems such as Pantone; standard raster image processing (RIP) controllers also provide better image quality compared to most office printers.
Color matching is highly important in marketing where corporate colors and branding can help customers identify and remember an offering. Consistent colors also reflects professionalism, an attribute that can go a long way in the mind of the customer.
Finishing features
Many high-end office systems provide some capabilities in this area, including stapling, saddle stitching, and hole-punching. Light production systems frequently go beyond this in offering booklet-making capability, sorting stackers, and an extended stacker for long print runs.
They also typically have finishers that can perform folding and trimming; create perfectly bound documents; and support third-party integration.
The ability of light production devices to perform these tasks adds complexity to the final product, making the act of reviewing the item a more memorable and even enjoyable experience.
Conclusion
By acquiring a light production printer, organizations can produce beautiful marketing materials in house through advanced capabilities around media support, color matching, and finishing. These machines are optimized for printing material that really stands out in the eye of the customer, helping you boost your chance for a potential sale, signup, or attendee—depending on your specific marketing goal.
